Analytics are fun. They can be tricky. And, even a basic approach can help produce some sizable results.
Do you know what to measure? Where to find it? How to find it? What to do about it?
Content and Blog can help.
But, this post is more about research. Content Marketing Institute put out its annual report on all kinds of data. For example, 70% of B2B folks produce more content, but 32% say that they are challenged in finding good content professionals. *We are Waiving!!!!*