What do you do when you finally hit the publish button only to realize later that your proof reading skills were a little off that day?
I say own it. While we strive for perfection sometimes we miss the mark. The image below is from our last blog post and it clearly has a typo. Did you see it?
It is easy to see all of the typos in writing by others but it is pretty common to miss your own mistakes. We certainly didn’t mean to publish this with the typo, but it presents the perfect opportunity to share some tips on how to avoid this situation.
- Give it a break. When you are passionate about what you are writing, you will often see what you think you wrote versus what is really there. For me, I usually need 24 hours away from my copy in order to see what I really wrote. I will sometimes try and do the backward reading trick, you know, where you read the copy from the end to the beginning. In the case of this typo, that wouldn’t work because “are” is a word, just not the word that was supposed to be there.
- Enlist an editor. This is the best option even if the person reading it doesn’t have subject matter expertise. In fact that can be even better. We tend to be more focused if we are unfamiliar with the subject.
- Run it through Hemingway. I will use this online tool to see if my copy is too fluffy and to check for typos.
- I haven’t used it yet, but I hear that Grammarly is a great tool as well.
Of course none of this works unless you actually do it, as I have proven.
Ok, well we aren’t going to talk about the entire universe, but we will address one topic that comes up from time to time. And, that is the issue of locating your blog onto a physically separate website.
For example, some people started off blogging by setting up a blog site on WordPress.com. They have a domain entitled “www.mycompany.wordpress.com” and publish articles there while maintaining their marketing website at “www.mycompany.com.”
Here is the issue with not having your blog on your website:
You are building the brand and SEO equity on WordPress – not your company. Your website does not enjoy the benefits of the content being located in your physical site.
Google indexes websites so that it can render the best results in quick fashion. Content published on a website other than yours is indexed against that location. This means that your posts are indexed against a subdomain located on www.wordpress.com. No love for you! WordPress benefits from all of the SEO equity.
You should locate your blog inside of your own website. As you publish articles, you increase the size of your website and cause Google to reindex you more frequently. Over time, you will see greater search rank. You keep the SEO equity.
As we have said many times, websites with blogs see 50% more traffic than those who do not. Hubspot has promoted this for years. Part of that is due to the fact that more content is published on your site, and content causes rank to increase.
If you have this issue, give us a call, and we can talk through different ways to get your love back.
If you have never read about the origin of the this very popular REM song, go check it out. It seems that Dan Rather was attacked in 1986 by a couple of guys who kept saying that, making no sense at all.
You know what else makes no sense? Having a blog on your website where the last post was months ago.
At Content and Blog, we continue to harp on how your ability to be seen in the search engines is going to increasingly depend on content. Blogging is one, if not the best, methods to grow your site’s content. Even if you do not pay someone like us to write for you, get active at it.
With blogging, you:
- Develop leads by providing answers to questions that people are searching for
- Grow the number of indexed pages on your website
- Create a platform for technical SEO efforts to link back to
- Communicate and educate more succinctly with your market
- Build awareness by generating content repurposed in social media, newsletters, articles and more
Some of these are technical, and some just help you build your brand and generate sales.
No matter what, you need to blog. Write and write and write some more.
And, as to the frequency? Daily is ideal, but weekly would be the minimum – unless your name is Kenneth.
Over half of the shoppers today begin their search online, and there is not a successful company today that doesn’t have a website to showcase their products or services. A few years ago, you probably could get away with just having a website, but those days are over. A company blog is no longer a “want to have”, it is a “gotta have!”
No Time to Blog? Hire someone else to do it for you.
Here are the most important reasons why you can’t afford to not blog.
1) Promote Yourself
Use your blog as a PR channel by releasing information about new products or services. Blogging is a great channel for promoting events such as trade shows or charitable events where your company is participating.
2) Be A Smarty Pants
Your blog is an opportunity to illustrate your knowledge of the industry, your clients and your skill in solving their problems.
3) Give Away Some Milk But Not the Whole Cow
Build relationships with your blog. Give away “some” good information in your blog to keep people coming back. Your blog then has the opportunity to develop a personality that your audience can relate to and trust and eventually purchase from.
4) Nurish Your Website
Your presence is only real if you can be found. As they say, the best place to hide a dead body is the second page of Google. Don’t let your website die! Feed it with a steady diet of blogging. It is essential to successful SEO.
To recap, use your blog as a tool to promote your company with new offerings and events where you can connect with your online audience. A blog is the perfect place to show off your insider knowledge and share up to date and relevant information. Develop a personality, further brand your company, and build trust with your blog. And lastly, keep your website alive and found with blogging to assist with your SEO program.
If you are not blogging, we can help you get started with advice and strategy or we can take over the whole project.
Let us know how we can help!