Mistake Proof Your Post

What do you do when you finally hit the publish button only to realize later that your proof reading skills were a little off that day?

I say own it. While we strive for perfection sometimes we miss the mark. The image below is from our last blog post and it clearly has a typo. Did you see it?

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It is easy to see all of the typos in writing by others but it is pretty common to miss your own mistakes. We certainly didn’t mean to publish this with the typo, but it presents the perfect opportunity to share some tips on how to avoid this situation.

  • Give it a break. When you are passionate about what you are writing, you will often see what you think you wrote versus what is really there. For me, I usually need 24 hours away from my copy in order to see what I really wrote. I will sometimes try and do the backward reading trick, you know, where you read the copy from the end to the beginning. In the case of this typo, that wouldn’t work because “are” is a word, just not the word that was supposed to be there.
  • Enlist an editor. This is the best option even if the person reading it doesn’t have subject matter expertise. In fact that can be even better. We tend to be more focused if we are unfamiliar with the subject.
  • Run it through Hemingway. I will use this online tool to see if my copy is too fluffy and to check for typos.
  • I haven’t used it yet, but I hear that Grammarly is a great tool as well.

Of course none of this works unless you actually do it, as I have proven.

Best Content for B2B Marketers

I can’t tell you how many times I have heard one of our B2B clients say, “In my industry people don’t do that.” when referring to prospects researching a company online before contacting a sales person. In every other are of business, your prospects are researching online before buying. Why would they not do this in their business pursuits as it pertains to you?

The truth is that they are. But, we still like proof.

4188668871_1cdca993dd_mEveryone likes numbers to back up their reasoning, so check this out.

Here is one of the primary reasons you should be investing in content: in a recent survey conducted by DemandGen Report, 45% of the survey respondents said they typically view three to five pieces of content before they talk with a salesperson. Twenty-two percent said they consume five to seven pieces of content before they engage with a sales rep.

What happens if they don’t find any content from your brand? We guess they are talking to the folks that published something.

But, you also have to publish something that is of true value. And, it turns out that most people aren’t interested in your sales collateral.

The other important consideration from the survey was the request for more fact-based information and less sales speak. It’s not surprising that case studies and white papers are high on the list of types of content that buyers are most interested in. It takes time to produce a worthy case study, but if you get a plan in place to quantify the right information from the start, it will get easier with each study.

This type of content is ideal for repurposing.

Case studies and white papers can be supported with snack-size content like blog posts or articles on LinkedIn. Hit the highlights and provide a link to the complete document. It doesn’t have to be long to be informative.

With 67% of the respondents on the survey saying that they are relying more on content now to support purchase decisions than they did a year ago, this is not an area of your marketing strategy to ignore.

If you struggle with putting together a content strategy and/or plan, we would be delighted to help.

Give us a call at 720-334-7308.

 

 

 

 

 

But, All of My Business Comes from Referrals

Awesome! We hope that you have a ton of them.

But, content marketing is a hidden gem designed to help you nuke your business, even if you are a services firm.

How so? You might ask.

Well, consider these three points:

  1. People who get referred to you still may not know you. What will they do? Look you up. Research we call it. One of those great areas to show your stuff lies in your blog. Take our blog, for example. You can learn quite a bit about content marketing and how to write by reading our blog. In fact, you could learn enough to DIY your way past the goal line, and you will see results. Is it the most current stuff? No. Is it everything we know? Also no. But, it gives people a great place to learn more about us – well beyond the simple portfolio of work we have done before.
  2. Speaking of which… There is success in association. People often ask us about the spaces we work in and who we have worked with. They want to know that we have proven ourselves in their arena. We often use case studies to tell that story because there is power in the testimony. Be strategic with your stories. Span the industries you want to work in. Scale the business sizes, if you work with all kinds. Draw patterns, and give your audience a connecting point that shows you know their stuff and won’t be learning on their dime.
  3. The “SME Effect”. People want to know that you know your trade and are the resident expert and most qualified to help them. When you publish articles, blog posts and even social media activity, it gives a connecting point for your knowledge. We have been working hard to perfect this for B2B companies using LinkedIn. Many people spend time making all of these connections and building followers and never do a thing with it. Well, we have seen remarkable results by focusing on building contacts at the job description level and then publishing amazing articles that speak to the most pressing issues of the day that get in front of those very people. We talk about the stuff that they are most interested in. This gets read, and we see leads from it. As you publish articles, include a link that sends them to a landing page and further illustrate how you can benefit them. This will grow your conversions.

Want an example on where to send them from one of those great articles?

B2B Lead GenerationCheck out our B2B Lead Monster landing page. We publish articles on lead generation for B2B companies and drive them to this page. It could be an article published on LinkedIn or a Facebook post, etc. But, we send them here and track the results. It’s proven quite powerful.

http://contentandblog.com/b2bleadgeneration

So, how do you fare?

If not so well, give us a call at 720-334-7308

 

Google’s Latest Algorithm Change – Mobile-friendly Websites

If your website is not mobile-friendly, you will hurt your visibility.

 

Mobile-friendly WebsitesStarting at the end of April, Google is evaluating a website’s rank against mobile-friendliness. If you are not responsive, you better get there soon.

Common issues facing non-friendly sites are buttons that are too close together, font sizes that are too small and content that doesn’t size right so that people can view it.

If you want to see whether your site is mobile-friendly, go here to run Google’s mobile test.

And, if you want to read about the entire story, visit Google’s page on mobile-friendly sites here.

No matter what, make sure that your site renders well on the mobile device soon.

 

Get More Secrets Here!

 

Creating Engagement

Want more conversions on your website?

Try building engagement through content give aways.

The one thing we often find is that knowledge owners diminish the value they carry because they are in it all of the time. You know the stuff. You walk in it all day long.

And, there is great value to your knowledge.

Create white papers, infographics, articles and offer them for free on your site or through email subscriptions. Share your knowledge freely, and do not worry about giving your secrets away.

People do not have enough time to learn all that you know about your space. They have their own busy schedules and goods and services to create.

So, share freely and build up your brand of expertise.

You will gain followers.

 

Integrating Sales and Content Marketing

Are you kidding me? Sales and Marketing working together? Pfffft!

Our parent company, elevate29, has built its business on being able to successfully integrate marketing and sales together. For one, marketing has become more accountable to revenue so the progression is natural. But, the two sides are anything but homogenous. And, sales folks are heads down, trying to make the sale happen. They historically do not have time for marketers. After all, marketing serves sales, right? It is marketing’s job to create demand and generate leads. This is true.

But, successful companies think larger than that, and their culture reflects it.

Since most companies do a Google search on any prospective vendor, they typically are better educated and have valuable insight about you even before they speak to you, as a potential vendor. If you look at the auto industry, you can see how that sales process has dramatically changed. Carfax and other tools now equip the buyer better than ever before. The same thing is happening in your industry. Yes, in your industry. Your buyers are doing research online. They are looking for answers to their problems and taking note of the players out there who have those answers. And, they are gaining knowledge so that if you are one of those chosen few for engagement in the sales process, they will be better equipped. From a sales perspective, this means that they are entering the sales cycle later down the funnel. The early stage of education is being handled by the buyers themselves, online. And, you get to pick up the ball more towards the 40 rather than the 20.

The application?

You need good information online. The starters include articles, white papers, case studies and the likes. Testimonies are great. And, if you can actually give answers to problems (kinda like we are doing here), you can build your online presence at a topical level, which is even more critical. No one can hit all of the issues at once. Today’s content needs to be laser-focused – not shotgun-minded. Target a specific person in your audience with what is bothering her today. Address it by giving suggestions on the issues they face. They will draw the connection between your expertise and their issues. Rinse and repeat. Keep going until you exhaust every issue that your market faces. Right, it is impossible. This is why content marketing is so important. And, once you get the basics, you can enter into the realm of engagement online through social media, video and arenas like LinkedIn Pulse.  

 

Get More Secrets Here!

 

As a little extra loving, here is an infographic from our friends at KnowledgeTree. Content-Sales-Infographic

The Fast Track of Communications

The Latest College Trend.  No, it’s not Social Media.

Communication is taking off and is on a fast track for super stardom.  The discipline of communication is becoming more widespread in all industries because experts are finding that their weakness is communicating what they know. There are amazing engineers oscreenshotut there, but they can’t always sell their products because they aren’t communicators. They are engineers.

This goes for many experts. They know their field, but it’s challenging to communicate their value because they aren’t communicators.

And, most importantly the world of communication is always evolving and must be studied.  Professional communicators must stay appraised of the latest and greatest trends.  We see this in the business community all of the time. Communicators are in high demand, and there is just never enough of us.  What is exciting is that the Universities are seeing the trend too.  Students are now seeking out Communication as a career path. And, their opportunities are endless.

It is very exciting to see that demand will be met, and we will have more communicators soon.  It’s an amazing field to be in with a lot of rewards on all levels.  We can’t wait to start working with the next generation of communicators.

Content and Blog is encouraged. And, we will help anyone looking to enter the field. Just shoot us an email at hello@contentandblog.com, if we can answer any questions for you as you seek our your own career in communications.

Click for full article.

 

The Big Trend in Content Marketing

[dc]I[/dc]t seems that we have been fortunate to stay a step ahead of what is going on in the content world as it applies to visibility and how Google plays with our stuff.

We have been pondering what “Contextually Shared Content” means. Most folks don’t even know what that means. From our myopic view of things, Google ranks our online stuff favorably when we fit into “what the searcher MEANT TO search for”. This is contextually relevant.

So, how do you know what they meant to search for? Certainly, the Click Through Rate on searches determines a heavy part of your rank. And, Google knows just what the folks search for on every search made. But, we aren’t Google.panda-151605_150

Well, we believe that there is a new storm brewing that will take the concept of contextual relevancy and make it simple. We call it “Community”.

When you match the content creator with the content consumer in such a way that draws in everyone who has interest in the space, you have opportunity to build community – even with those who may not directly consume what you publish. This may be saying little. It may be saying a lot. And, it goes way beyond personas, motivation, etc. We are talking about feeding the storm of interest and connecting people to people who share similar interests.

If you intentionally publish your content with the idea of being the connecting point in your specific community, you will find that it gets shared on its own because it is what people are talking, thinking, praying and living about.

Think about that as you put together your editorial calendar.

Connect the dots.

Lolly Wolly Doodle

Social Media, Content Marketing, ecommerce and virality. Facebook gone wild. What?

[dc]E[/dc]veryone is trying to figure out how to use Social Media to drive sales. Brandi Temple, CEO of Lolly Wolly Doodle, took a chance on Facebook with her then small community and took an even bigger chance on her real live community. Turns out it takes both to get off the ground and to keep going.

This is an incredible story of perseverance, compassion and following your call rather than a list of best practices.

 The real innovation is using social media as the starting point for a new e-commerce model that’s powered by a social feedback loop.  – Don Davis, co-founder of Revolution Loop

Here’s a link to the whole story found on Inc.

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Changing Website Traffic Patterns

It’s pretty interesting to see how visitors find our stuff online.

[dc]T[/dc]he smartphone and iPad have changed everything.

imagesPeople come to your website from every possible direction. And, now that email is opened more than half of the time on a mobile device, you can expect your bounce rate to be really high, if your website is not friendly to the smaller screen size. This includes how you articulate your awesomeness through words too.

For the content folks like us, this means that we not only have to write for Google and the person, we have to also write for the device because the limited landscape necessitates effectiveness or lost visitation.

So, the question is, have you considered what percent of your traffic is from the tablet or smartphone? If not do so.

Then figure out how you want to communicate with each visitor.

Call us, if you need help.

720-334-7308

Most Effective Content Marketing

[dc]W[/dc]e often talk with companies about techniques to help them generate leads. Everyone wants more.

The discussion almost always leads to content marketing. It is funny that most folks today still do not realize how much Google weighs your content and whether it is getting seen by folks across the Internet. The good is that you can generate a ton of leads from small, micro events that do not take a ton of time or money. But, they do need to be effective.

Youtube videos can gain access to page one rank in a short timeframe as compared to trying to get the entire website there. The same is true for blogging. And, with all of the changes that Google has made, it has gotten increasingly harder to see what keywords people are finding you through.

And, your strategy can vary by region.

Content marketing in Denver is quite a bit different from New York City, if that is where your audience is.

What’s the point?

Develop material that is being sought out – by your audience. Be specific. Write about tight issues. Blog a lot. Then, blog some more. If you dont know how to write to gain visibility, hire someone to do it for you. We say it all of the time. Just because you can write doesnt mean that you can write and show up on page one in Google.

And, as a little secret…

Google Webmaster will give you some insight as to what words and phrases people are finding you with. You can see from the sample image that the term “online marketing objectives” has been shown 64 times. And, it has a 23% click through rate (CTR). That’s insane. We dont see near that in paid search or other programs.

content-marketing1So, the key is to write specifically. And, write often. People will find your content on the Internet and click through to you. As you publish more and more articles, it just gives you a wider footprint from which to be seen. It really is simple math. But, it takes time, and most folks do not have enough of it.

Google Webmaster has other great data for you to see. You can drill into each page that is generating clicks. Our own look showed that blog posts took two of the top three slots. Our homepage was the other. Interesting indeed.

Before you make the claim that you dont need to blog, consider the vastness of the Internet and how much content gets searched out.

Give Content and Blog a call today at 720-334-7308 to talk about generating leads for your business through ghost blogging.

It’s amazingly powerful.

How Does Google Search Work?

Google put up a pretty cool site that helps explain search. After all, the big goal with content marketing is to drive leads. That means visibility. And, with the zillion of folks searching and other zillion trying to be found, there is a lot to this game.

We are still bent on SHARED CONTENT as the big driver to getting you the biz from the Net.

But, this site might help explain a little on the why. Click on the image, and see for yourself.

They did a great job.

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Evergreen Content Needs Attention To Thrive

Evergreen trees still need attention from time to time. In order to thrive they need water when the rain doesn’t come for weeks on end and they need additional nutrition in the form of fertilizer. Even more important, as their environment changes around them, they too need to be shaped for those changes.

Evergreen content is like those trees. Evergreen content needs attention to thrive. The environment around your content is changing like the seasons (and sometimes even more frequently) and your content needs to reflect those changes.

evergreen-296830_150

Some content, such as pages within a website, can be freshened up periodically with minimal time by changing out images and updating offerings. The blog on your website (if you contribute regularly) boosts SEO by providing new content for the search engines to index. Blog posts can even sometimes need refreshing depending on the topic. Lists of any type may need to be updated periodically in order to remain authentic.

One of the best ways to keep your evergreen content up to date is to first start with an editorial calendar.

You can easily review material that was previously published on a regular basis and determine if it needs updates. A best practice would be a quarterly review of published content.

The editorial calendar also keeps you on track to publish regularly. The added bonus is that occasionally you will need just a short process of updating rather than creating from scratch. You can use the extra time to add another month of topics to your editorial calendar!

Evergreen content doesn’t mean that it will never need tending, it just requires periodic attention so that it remains a fresh part of your landscape.

 

 

 

Latest Stats on Content Marketing Effectiveness

We are all looking for justification on how much to spend on marketing. Some business execs get the ROI. Some just try to do what they can with what they have.

No matter which camp you reside in, there is growing argument for increasing your spend in various content marketing programs.

Youtube is the second largest search engine. Video is content.

Google is changing the emphasis on visibility to shared content.

FatJoe is a UK content marketing firm that threw out some interesting stats.

Could these stats convince your boss or budget holder?

  • 61% of consumers more likely to buy after reading custom content
  • 90% of consumers find content useful
  • 67% of companies with a blog generate more leads than those without.

The argument could go on and on.

Content and Blog is a content marketing firm. Naturally, we believe that you should spend a lot in content marketing. We are biased.

But, the results and market are clear.

So, give us a call. We would love to help bring you more leads and increase your reach.

720-334-7308

3 Content Marketing Secrets to Being Seen

The secrets to visibility are changing.

Content Marketing

SEO is changing. Technical tricks simply are not going to cut it any longer. We have been singing this song for a while.

It’s why Content and Blog got started as a Content Marketing firm.

So, let’s talk action for a second. “Give me three things that I can do today to make sure that I get visible. What are they?”

We are so glad that you asked. Keeping it simple, here’s where you need to focus your time and energy (and money).

1) Developing rich, meaty, valuable  desirable material. It seems simple enough, but we cannot tell you how hard it is to get ideas, thoughts, material, etc. from our own clients when doing the work (and we have a big whip!).

So, start now. Look back at why you started your business and the passion you have in solving problems for people. You have extensive knowledge and experience that goes into your products and services. Think about how you can bottle that up for sharing with the folks who have need. Do not worry about the channels that you will send that information through. Just sit down and jot out the 10 top things that you know something about and that people pay you for. If you can come up with 10 subjects, you will be a long way towards developing a successful content marketing plan. Those major points will guide you as you develop ongoing material for publishing. The more your solve problems and address what’s on the minds of your market, the more that they will want to see more and the greater the likelihood that it will get shared with others in your space.

2) Develop a real strategy for taking the material to the market. Now, this may require some professional help, but they key is to look at who you serve and where they predominantly live. If you are a consumer-facing organization that serves women, Pinterest could be a primary channel for you. And, Pinterest is very visual so you need images and video.

Your audience determines the “how” you bottle up the cool stuff you identified in item #1.

Your strategy should consider the primary channels that meet the bulk of your market. It takes too much time to try to hit your entire market. We are assuming that our reader is not part of Fortune America (that’s not our market) and doesn’t have that type of budget or team to go to market.

3) Be consistent, especially if you are doing it yourself. This probably means to not fight the battle on too many fronts.

If you are B2B, it is best to blog once every single week. Hit Facebook daily with some conversations. And, engage in conversations on Linkedin as relevant topics present themselves rather than trying to maintain every possible social channel, launch PR campaigns, produce email newsletters and publish articles that have mass appeal. You will end up being ineffective in all areas.

Your main goal is to publish information that is massively relevant, of great interest and most likely to be shared.

Go back to square one again. What is it that you do better than anyone? Where is your passion? What do you know that your market is starving for?

Solve their problems by meeting them where they hang out, and ask them to share it with others who also have need.

Yes, ask. Sometimes, people need to be reminded.

And, if this just seems too overwhelming, give us a call.

We can help you get on top of this mountain and the mountain of visibility – even as it moves all over the place because the secret sauce just doesn’t cut it any longer.

 

What Content Gets Shared?

Why should you care if your content gets shared?

As Google continues to refine the way content relates to search, you better start to care about whether your content gets shared and incorporate qualities that improve your chances of getting shared.

In our last blog post, we referred to the most recent updates to Google and how they are going to impact some of the “frowned upon” SEO tactics used in the past. It seems that we are always looking for an easier, faster way to accomplish our goals. In this case, the goal is to rank high (page one) in Google search engines. But, one change that Google continues to refine is placing high importance on content that gets passed around, shared, forwarded, liked, retweeted, plus 1’d, linked, and the list goes on.

So how do you create content that gets shared?

 

We’re not talking viral video, 2 million views in the first month, sharing. Lets face it. Those odds are pretty slim. We’re talking about content that your intended audience, people that you actually want to build a relationship with, will share with other people that you want to reach.

What we’ve seen is that almost all content that gets shared has one or more of the following qualities.

Write as if you’re talking to someone. Because you are. You’re not writing a dissertation or thesis now. Most of us leave the academic world behind and look forward to reading something other than a textbook. We are not talking dumb it down, but if you wouldn’t use the word or phrase in a conversation, don’t use it in your writing either.

Be generous.  We live in the land of plenty so give something you have away. It is ok to share some of your secrets. Yes, some people are going to use them and never engage you because they never had any intention of paying for your services to begin with. There is still plenty.

It’s good to be successful.  Toot your own horn by telling a story. It’s a heck of a lot more fun to read a story, and it’s a cool way to write case studies. We’ve had great success with the story telling method. The reader can connect with a character, and it increases the likelyhood that they will remember what they read about.

Try for a personal touch. Meaning distribute the type of content that your audience is looking for where they are looking for it.

Quantity does matter.  Ever tried to keep a long distance relationship going when you only connect a couple of times a year? Not much of a relationship. Quality combined with consistency gives you better odds of being shared at some point.

We could go on with this list, but these tips should get you headed in the right direction with getting your content to move from its starting point. It’s possible to produce something that goes viral overnight, but instead of  just hoping for the long odds, you might want to give these ideas a chance.

If you want help with creating content that actually gets read and shared, give us a shout.

720-334-7308

 

 

 

 

Brand Perception is Reality

Yahoo buys Tumblr for $1.1 billion. Nice for some. Verdict out for others.

And, today, CNN publishes an article on “Will Yahoo Make Tumblr Uncool?”

It’s very intriguing to read this headline. CNN releases an “opinion” story on the impact that Yahoo will have to the publishing platform. But, its true intent is to talk about the amount of money that some of these mammoth companies will spend to acquire the teenage demographic.

The real exercise here is to look at how some great writers use headlines to draw in more clicks. It’s pretty interesting.

The sad thing is that Yahoo has such a prominent reputation in a negative way that the CNN writer can uses such a headline to get more clicks.

Perhaps the take away is:

  1. Make sure that your brand is beyond reproach.
  2. Controversy still makes for great headlines.

We will let you judge the ethics here, but it is interesting to note the effectiveness.

 

Patience Through the Process

As a service provider, it often occurs that we can “see” the end before we begin. And, hopefully, we have learned a thing or two about our trade so that the output is excellent.

What happens when a client jumps in the production process with their “idea” on how things should go? What if their ideas will derail or even just delay the train?

What does one do?

What we are learning is that patience is the biggest asset you can have in times like these. It takes a skilled craftsman to navigate these waters.

Everyone wants a voice.

If your client wants a voice, give it to them. They are they client. Certainly, the output very well could suffer. But, if you are in this for the long haul, you help them along, and hold their hand. Give them small victories, and the battle will eventually be won. Hopefully, the war too.

What’s this have to do with content marketing?

Everything and nothing.

We honor our clients and want to serve them to our best – even if that means our best is left on the table for the time being.

5 “Gotta Haves” to Launching a Business Online

We run into a lot of companies and small businesses that are just getting started. And, we often get asked what to do first, second, third, etc. to launch a business.

There are many ways to get going, and we believe that it is best to ask yourself where you see yourself in the next year to two.

If you have the budget, there are programs that you can implement that will really get traction in a hurry. But, can you handle the sales? For others, there is limited budget. What is the best place to begin?

Generally said, there are a few things that are foundational:

1) Your website establishes your brand online. It also serves to communicate who you are, how you help and how you relate to the audience. This is probably the most critical starting point. Do not skimp on this. And, make sure that your image communicates a consistent brand with who you are trying to be. Check out Industry Communications for original design work. They rock!

2) Simply building a website will not generate one visitor. Sales don’t come just because you built the best looking site on the Internet. You need to generate awareness. The first group to address should be Google. On-page SEO will make the site friendly to Google and let them know that you are out there. It wont get you to page one. You need ongoing work to do that. But, you will never gain visibility without it. Our friends at EBWAY Creative do some great SEO work.

3) For lead generation, you have several options. Paid Search (PPC) is a quick-hitter. Effective campaigns can run $2,000 to $2,500 per month and grow out of sight from there. But, they produce. We once had a client tell us to stop the faucet because too many leads were coming in. Wow!

Blogging produces amazing results. If you read enough of our posts, you will understand why. Blog and blog frequently. Ghost blogging can be done for $500/mo or less. There is a big reason to have someone help you with this service. Most people think that they can write, but when you ask what an H2 tag is, they have no clue. Let the pros do what they do.

Email continues to produce leads. We are not talking the spammy stuff. Develop a concerted campaign focusing on key issues. Target based upon tight criteria.5 Must Haves for Online Business

PR is amazing. There are tools out there today that allow you to target specific journalists who write for a certain industry, issue, publication, etc. You can blast them with great material that they desperately seek.

Social Media can also generate leads, but the amount of human involvement can be considerable unless you utilize some great technology like HootSuite or Vocus or Hubspot. We like Vocus.

4) Make sure that you really understand the value that you create in the marketplace. And, if you can, measure it. Communicate that clearly in every element of your online marketing. It is amazing how many times we go to a website and walk away not understanding what they do for a living and how they can help me.

5) Content is going to increase in its utility and value. We are blessed enough to have realized this long ago, which is why Content and Blog exists. There really is a difference between writing because you think you know how and writing to cause people to act and Google to take note. That is our differentiation, and we are honored to help you any way that we can. We frequently work hand in hand with the design team to strategize on how to best communicate to your audience. The results are proven.

Hopefully, these points will give some food for thought. If you do not have enough budget or time right now to get into lead generation and lead nurturing programs, get your presence known and start contributing content. Build an amazing website. Blog. Guest blog. Give away ideas. Build alliances.

That is a great place to start.

Call us at 720-334-7308

2012 B2B Marketing Trends

We thank the fine folks at Optify for publishing this data. It is interesting to see what they have come up with.

One notable area is that PPC is declining. Our assessment has been that if a company wants a quick-hitter for lead generation, it is better suited putting money into paid search over organic. Organic is a flywheel and takes time to develop. Many companies do not have a long enough runway to get the organic search machine cranked up. If this is you, go PPC.

However, that does not mean that you neglect organic search. Google owns 90% of the search engine world. With over 130 billion searches a month, you just have to be there – period. Develop a sound, well-funded organic strategy. Do not ignore the impact that this has. Organic search still ranks as the top driver of all traffic to your website.

And, that is where blogging, your website copy and other content marketing elements come into play. As we continue to state, content is where Google is placing emphasis in determining who gets seen and who doesnt.

Give us a call today to chat about how well you are showing up.

 

See the infographic by clicking “more”.

Continue reading “2012 B2B Marketing Trends”