Content and Blog Gets a New Website

Content and Blog website

Content and Blog website

We constantly engage clients to help launch new websites. You know? it is a big process. There is so much that goes into it, and our hats are off to the web design and development community. A special thanks goes out to Matt Weeden of MWDWeb in Denver, who we consider among the best in web development.

The site is still in progress and probably will be perpetually. We are working on our new store and getting the Content Marketing Subscription programs going.

And, there is plenty of room to improve our design.

But, we would love to hear your thoughts.

Drop us a note at


Content University Announced

Companies are hiring content marketers. Yes!

[dc]A[/dc]s you will find in the content of our own website, we are observing some trends and feel a great opportunity help the market.

graduation colo 2For a while now, Google has pressed content as a big deal when it comes to ranking. We look at content as the critical component to visibility and lead generation. But, a new problem is emerging. Many companies are not seeing content marketing as a strategic play. So, they are hiring more tactically and putting pressure on their employees to perform. We find this evident in many of the prospective clients that contact us for help.

This tells us that top leadership needs help in formulating content programs that match the business and marketing strategy.

To that end, Content and Blog is launching its Content University.

We are providing subscription and mentoring services to help companies who have content folks on board. We will assist with with strategy, content program development, writing with effectiveness and other critical programs on a monthly/subscription basis.

So, watch out for the programs to go live, and sign up!

And, if you want to offer up any comments or suggestions on areas where you feel you need help, we are all ears.

The Big Trend in Content Marketing

[dc]I[/dc]t seems that we have been fortunate to stay a step ahead of what is going on in the content world as it applies to visibility and how Google plays with our stuff.

We have been pondering what “Contextually Shared Content” means. Most folks don’t even know what that means. From our myopic view of things, Google ranks our online stuff favorably when we fit into “what the searcher MEANT TO search for”. This is contextually relevant.

So, how do you know what they meant to search for? Certainly, the Click Through Rate on searches determines a heavy part of your rank. And, Google knows just what the folks search for on every search made. But, we aren’t Google.panda-151605_150

Well, we believe that there is a new storm brewing that will take the concept of contextual relevancy and make it simple. We call it “Community”.

When you match the content creator with the content consumer in such a way that draws in everyone who has interest in the space, you have opportunity to build community – even with those who may not directly consume what you publish. This may be saying little. It may be saying a lot. And, it goes way beyond personas, motivation, etc. We are talking about feeding the storm of interest and connecting people to people who share similar interests.

If you intentionally publish your content with the idea of being the connecting point in your specific community, you will find that it gets shared on its own because it is what people are talking, thinking, praying and living about.

Think about that as you put together your editorial calendar.

Connect the dots.

Startup Day 2014

[dc]Y[/dc]ay! to all of our startup clients, prospects, friends and other pioneers in the workplace. It takes a lot of guts to run your own gig. We pray for abundance and prosperity on each of you.

Tomorrow is Startup Day 2014 in America.

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Startups, Beware of Connect for Health Colorado

[dc]I[/dc]t’s awesome being an entrepreneur. You can do whatever you want in your own business. But, some days, it is not so great.

When you own your own company, healthcare can be a real expensive ordeal. And, we are not talking about premiums here. The incompetencies of the insurance companies and associated entities setup to administer this mess is a joke.

Consider the fact that one of our own has been dealing with getting coverage, having coverage dropped, making 10,000 calls to people who are too scared to give you their last name (I can only wonder what they are afraid of) to having the insurer’s agent actually hang up the phone on the C4HCO’s representative, while we were talking to them.


Can you imagine any of your own employees doing that? The subsequent request to actually talk to someone empowered (if there are any) was met with lies. “My boss is in a meeting and unavailable.” That’s not true.

So, we are launching out where we know how – in the content game, in social media and everywhere else we can go digitally. Because, people need to know.

Colorado wants to make this state attractive to new companies. Well, this would be a good place to start.

searchPatty Fontneau, maybe you are listening and actually can make a difference. Or, maybe you are enjoying the spoils of sitting atop an entire industry built on incompetence and just want to ride along. 

We shall see.

The cost to our business to have to wait on the phone forever and then talk to no one who is empowered to get results that will only require more phone calls is probably more than having just paid the healthcare bill directly. We are starting to think that the right insurance strategy is to get the minimums required by law and then just paying the bills yourself until you are big enough to start your own insurance captive.

Have any of you out there had any good experiences with C4HCO?

We are trying to figure out why these guys are in the picture and what value they bring to the consumer.

Surely, Hickenlooper is smarter than this, if he is trying to attract new startup activity to the region.


Lolly Wolly Doodle

Social Media, Content Marketing, ecommerce and virality. Facebook gone wild. What?

[dc]E[/dc]veryone is trying to figure out how to use Social Media to drive sales. Brandi Temple, CEO of Lolly Wolly Doodle, took a chance on Facebook with her then small community and took an even bigger chance on her real live community. Turns out it takes both to get off the ground and to keep going.

This is an incredible story of perseverance, compassion and following your call rather than a list of best practices.

 The real innovation is using social media as the starting point for a new e-commerce model that’s powered by a social feedback loop.  – Don Davis, co-founder of Revolution Loop

Here’s a link to the whole story found on Inc.

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Changing Website Traffic Patterns

It’s pretty interesting to see how visitors find our stuff online.

[dc]T[/dc]he smartphone and iPad have changed everything.

imagesPeople come to your website from every possible direction. And, now that email is opened more than half of the time on a mobile device, you can expect your bounce rate to be really high, if your website is not friendly to the smaller screen size. This includes how you articulate your awesomeness through words too.

For the content folks like us, this means that we not only have to write for Google and the person, we have to also write for the device because the limited landscape necessitates effectiveness or lost visitation.

So, the question is, have you considered what percent of your traffic is from the tablet or smartphone? If not do so.

Then figure out how you want to communicate with each visitor.

Call us, if you need help.


Most Effective Content Marketing

[dc]W[/dc]e often talk with companies about techniques to help them generate leads. Everyone wants more.

The discussion almost always leads to content marketing. It is funny that most folks today still do not realize how much Google weighs your content and whether it is getting seen by folks across the Internet. The good is that you can generate a ton of leads from small, micro events that do not take a ton of time or money. But, they do need to be effective.

Youtube videos can gain access to page one rank in a short timeframe as compared to trying to get the entire website there. The same is true for blogging. And, with all of the changes that Google has made, it has gotten increasingly harder to see what keywords people are finding you through.

And, your strategy can vary by region.

Content marketing in Denver is quite a bit different from New York City, if that is where your audience is.

What’s the point?

Develop material that is being sought out – by your audience. Be specific. Write about tight issues. Blog a lot. Then, blog some more. If you dont know how to write to gain visibility, hire someone to do it for you. We say it all of the time. Just because you can write doesnt mean that you can write and show up on page one in Google.

And, as a little secret…

Google Webmaster will give you some insight as to what words and phrases people are finding you with. You can see from the sample image that the term “online marketing objectives” has been shown 64 times. And, it has a 23% click through rate (CTR). That’s insane. We dont see near that in paid search or other programs.

content-marketing1So, the key is to write specifically. And, write often. People will find your content on the Internet and click through to you. As you publish more and more articles, it just gives you a wider footprint from which to be seen. It really is simple math. But, it takes time, and most folks do not have enough of it.

Google Webmaster has other great data for you to see. You can drill into each page that is generating clicks. Our own look showed that blog posts took two of the top three slots. Our homepage was the other. Interesting indeed.

Before you make the claim that you dont need to blog, consider the vastness of the Internet and how much content gets searched out.

Give Content and Blog a call today at 720-334-7308 to talk about generating leads for your business through ghost blogging.

It’s amazingly powerful.

How Does Google Search Work?

Google put up a pretty cool site that helps explain search. After all, the big goal with content marketing is to drive leads. That means visibility. And, with the zillion of folks searching and other zillion trying to be found, there is a lot to this game.

We are still bent on SHARED CONTENT as the big driver to getting you the biz from the Net.

But, this site might help explain a little on the why. Click on the image, and see for yourself.

They did a great job.

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Google Keyword Search Is Changing

Google’s Hummingbird update is changing search. The percentage of not-provided data for keyword searches is about to go way up.

What does that mean for marketers that have focused on keyword data for direction on content?

Google began encrypting keyword search results for logged-in Google users back in October of 2011. Reportedly this was done out of a concern for privacy. This meant that for marketers, they would not be able to track the keywords (for those logged-in users) that were searched before landing on a website. This was and still is the case regardless of the tools that you may be using to track web analytics.


Not provided. This is the category for search results where encryption is used. When Google first introduced this keyword encryption, it was anticipated to effect less than 10% of all searches but the trend has continued to climb up from the beginning.

Now Google will be encrypting all keyword data except for ad clicks. It looks suspicious but again Google cites extra protection for searchers as one of the reasons for this move. Is this an attempt to get more people using Google adWords? Not according to Google. They say that in addition to security, the change will place more attention on context and user intent to provide more relevant results to searches.


Don’t dispair, your content marketing plan will get you through this long dark tunnel of the unknown.

The veil over the keyword search data should be a non-issue anyway. If you have been creating your content primarily to provide useful and relevant information for people, the Hummingbird update will work in your favor. This move by Google forces the issue even further onto really great content rather than focusing so heavily on keywords. Sure there will always be specific language that is used more often when searching for a particular topic, but this further moves the focus to the content as a whole rather than a few words.

In tracking your data the focus will switch to page optimization versus keyword optimization. By adhering to a concise plan for URL structure with keywords consistent in your content, you should still be able to track what is getting attention and what is not.

Nothing will ever take the place of well written content that is of value to your audience. This loss of data will soon be old news as marketers adjust to the change. Soldier on with content that has real value for people.

Evergreen Content Needs Attention To Thrive

Evergreen trees still need attention from time to time. In order to thrive they need water when the rain doesn’t come for weeks on end and they need additional nutrition in the form of fertilizer. Even more important, as their environment changes around them, they too need to be shaped for those changes.

Evergreen content is like those trees. Evergreen content needs attention to thrive. The environment around your content is changing like the seasons (and sometimes even more frequently) and your content needs to reflect those changes.


Some content, such as pages within a website, can be freshened up periodically with minimal time by changing out images and updating offerings. The blog on your website (if you contribute regularly) boosts SEO by providing new content for the search engines to index. Blog posts can even sometimes need refreshing depending on the topic. Lists of any type may need to be updated periodically in order to remain authentic.

One of the best ways to keep your evergreen content up to date is to first start with an editorial calendar.

You can easily review material that was previously published on a regular basis and determine if it needs updates. A best practice would be a quarterly review of published content.

The editorial calendar also keeps you on track to publish regularly. The added bonus is that occasionally you will need just a short process of updating rather than creating from scratch. You can use the extra time to add another month of topics to your editorial calendar!

Evergreen content doesn’t mean that it will never need tending, it just requires periodic attention so that it remains a fresh part of your landscape.




Social Media Is A Digital Face to Face

In our last blog post, we looked at a recent study by Searchmetrics on what works now in the game of SEO. It pointed out that one of the top criteria for search now involves social media signals. Considering that it is so important, it would be a good idea to use it properly.

Think of  social media as a digital networking event.     

Have you ever met the guy, or gal, at a networking event that is spitting out their elevator speech at rapid fire speed to everyone that will shake their hand? You hear it echoing around the room.  I’m not saying that I don’t want to hear your “one minute”, afterall it is an effective way to find out what you do. But if you are in a room of 100 people and your goal is to tell your “one minute” to as many people as possible, you have missed the point.

You can gain new customers and get leads from using your social channels but usually not from a chance encounter.

If you are flooding your every social media account with all of the same content over and over, you’re basically doing the same thing. Take the time to listen and discover what it is that your connections are talking about. Can you help? Directly or indirectly? It is OK to refer (that means share in the digital world)  good content that is not your own to your connections.

I learned back in the day –before social media–that if I attend an event and I know no one,  a realistic goal is three good connections before I leave. By good connections, I mean people that I think I can help directly, or indirectly with a referral.  Over time, if I am at the right events, I can continue to build those relationships and we both benefit.

If I attend an event where I know many people, I don’t ignore the people that I already know in favor of making new contacts. I engage the people that I do know, nurture those relationships, help them if I am able and connect them with other folks that may be helpful to them as well. Introductions and referrals are a natural occurrence flowing out of trust built over time.

The digital equivalent of referrals and introductions is having your content shared.

If you use your social media channels in much the same way that you would an in-person networking event, you will likely find that your connections expand to the right audience and trust is built. Listen and offer content that is helpful, whether it is your own or someone elses.

Content that is highly customized to your audience is going to make a more lasting impression. Solve a problem for your audience with content and you will be held in high esteem. So now you are remembered and trusted. That’s a good start to building a solid foundation with your social media channels.

Social media signals are going to continue to be a part of search engine metrics. You should contribute attention to increasing your followers, circles, friends, connections and all the rest. If you are intentional, you will not only gain followers, you will make lasting connections that become ambassadors for you.

Need help with content that gets shared? or 720-334-7308. 

Surviving Versus Winning SEO Challenge

Have you got what it takes just to survive the new Google metrics? It turns out that some of the activities that used to boost rank now only keep you in the game. Content will be the difference between surviving and winning.

Unfortunately your can’t eat your content and from a recent report by Searchmetrics,  it’s safe to say that there isn’t a “digital pill” that will make you surge to the top in 30 days.


You must have food and shelter to survive from a natural perspective and you have to have some basics to survive from the search engine optimization perspective as well. Read on.

On Page SEO

Things that in the past were considered “good to have” are absolute “must haves” today and that means your on-page SEO needs to be set up correctly.

  • Quick site speed
  • H1 and H2 tags
  • Descriptions

These once were part of our plan to boost ranking, but now are just necessary. Today they don’t boost your ranking, but without them you fail. If you built your site 4 or 5 years ago you may not have even had a discussion about on-page SEO. We hear that all the time. If you are now ready to develop a new website, this must be part of the discussion with your website developer and SEO expert.

The Social Media Factor

The Searchmetrics report showed that URLs with top search result positions tend to have top ranking in the Google+ network as well. I don’t think I hear a collective gasp of astonishment as I don’t think this comes a surprise to anyone.

We have known pretty much since the launch of Google+ that being an active participant in this new social platform would be important for ranking in Google metrics. It obviously is playing out now. The important part now is to find out what type of content your market wants within this channel.

The next closest social channel affecting rank seems to be Facebook. With Shares and total in a tie for second and Facebook comments and Likes following respectively.

Last we have Pinterest and Tweets in a near tie.

 Keyword Placement

Having keywords in the actual URL or the domain name has come down in significance. But keywords on the page and in the page title have actually increased in relevance to ranking.

Which leads us to the star of this show–content.

Content continues to take huge strides in criteria for search rank. Overall, more text and additional media (images and video) were found with URLs enjoying higher rank. Going along with the higher text counts was good internal link structure.

I’ve seen the increase in content as two fold over the past year. There have been significant increases in the amount of content being published and created as more businesses realize that permission based marketing will one day be our only option. But I’m also seeing a measurable increase in the depth of individual pieces of content published.

Two years ago a 300 word blog post with some keywords and decent links would do the trick but no more.

As more brands engage in content marketing the bar is raised. You can’t ignore the traditional SEO tactics since they are akin to water and shelter–necessary to sustain life. Content marketing efforts are going to elevate your water to champagne and your fly-weight tent to a castle.

At Content and Blog we have watched the changing landscape with regard to all content. If your business struggles with what to say and where to say it, we may can lend a hand. Contact or 720-334-7308

Facebook Embedding

Years ago, we used blogging as the central universe to all content.

Articles were then pushed out to the social venues. The strategy worked well because it kept your social venues current, even when you didn’t have a ton of time to publish across all of your channels.

But, there has been a migration towards embedding content directly published on the social channel into the blog. Twitter has been doing this for a while, and now Facebook has jumped into the game.

What does this mean for you?

For one, we have found that the marketing automation tools (free and paid) have largely taken over publishing posts to the social channels. We also know that different channels can serve different functions with their own agendas.

Mass blasting of information is being exchanged for focused (targeted) campaigns, especially when you consider how the various channels allow you to segment your audience.

All said, we think that the Facebook embed will make it easier to take great posts and put them up on your blog.

Here is an example from our friends at Evver, the video-sharing service.

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Latest Stats on Content Marketing Effectiveness

We are all looking for justification on how much to spend on marketing. Some business execs get the ROI. Some just try to do what they can with what they have.

No matter which camp you reside in, there is growing argument for increasing your spend in various content marketing programs.

Youtube is the second largest search engine. Video is content.

Google is changing the emphasis on visibility to shared content.

FatJoe is a UK content marketing firm that threw out some interesting stats.

Could these stats convince your boss or budget holder?

  • 61% of consumers more likely to buy after reading custom content
  • 90% of consumers find content useful
  • 67% of companies with a blog generate more leads than those without.

The argument could go on and on.

Content and Blog is a content marketing firm. Naturally, we believe that you should spend a lot in content marketing. We are biased.

But, the results and market are clear.

So, give us a call. We would love to help bring you more leads and increase your reach.


3 Content Marketing Secrets to Being Seen

The secrets to visibility are changing.

Content Marketing

SEO is changing. Technical tricks simply are not going to cut it any longer. We have been singing this song for a while.

It’s why Content and Blog got started as a Content Marketing firm.

So, let’s talk action for a second. “Give me three things that I can do today to make sure that I get visible. What are they?”

We are so glad that you asked. Keeping it simple, here’s where you need to focus your time and energy (and money).

1) Developing rich, meaty, valuable  desirable material. It seems simple enough, but we cannot tell you how hard it is to get ideas, thoughts, material, etc. from our own clients when doing the work (and we have a big whip!).

So, start now. Look back at why you started your business and the passion you have in solving problems for people. You have extensive knowledge and experience that goes into your products and services. Think about how you can bottle that up for sharing with the folks who have need. Do not worry about the channels that you will send that information through. Just sit down and jot out the 10 top things that you know something about and that people pay you for. If you can come up with 10 subjects, you will be a long way towards developing a successful content marketing plan. Those major points will guide you as you develop ongoing material for publishing. The more your solve problems and address what’s on the minds of your market, the more that they will want to see more and the greater the likelihood that it will get shared with others in your space.

2) Develop a real strategy for taking the material to the market. Now, this may require some professional help, but they key is to look at who you serve and where they predominantly live. If you are a consumer-facing organization that serves women, Pinterest could be a primary channel for you. And, Pinterest is very visual so you need images and video.

Your audience determines the “how” you bottle up the cool stuff you identified in item #1.

Your strategy should consider the primary channels that meet the bulk of your market. It takes too much time to try to hit your entire market. We are assuming that our reader is not part of Fortune America (that’s not our market) and doesn’t have that type of budget or team to go to market.

3) Be consistent, especially if you are doing it yourself. This probably means to not fight the battle on too many fronts.

If you are B2B, it is best to blog once every single week. Hit Facebook daily with some conversations. And, engage in conversations on Linkedin as relevant topics present themselves rather than trying to maintain every possible social channel, launch PR campaigns, produce email newsletters and publish articles that have mass appeal. You will end up being ineffective in all areas.

Your main goal is to publish information that is massively relevant, of great interest and most likely to be shared.

Go back to square one again. What is it that you do better than anyone? Where is your passion? What do you know that your market is starving for?

Solve their problems by meeting them where they hang out, and ask them to share it with others who also have need.

Yes, ask. Sometimes, people need to be reminded.

And, if this just seems too overwhelming, give us a call.

We can help you get on top of this mountain and the mountain of visibility – even as it moves all over the place because the secret sauce just doesn’t cut it any longer.


What Content Gets Shared?

Why should you care if your content gets shared?

As Google continues to refine the way content relates to search, you better start to care about whether your content gets shared and incorporate qualities that improve your chances of getting shared.

In our last blog post, we referred to the most recent updates to Google and how they are going to impact some of the “frowned upon” SEO tactics used in the past. It seems that we are always looking for an easier, faster way to accomplish our goals. In this case, the goal is to rank high (page one) in Google search engines. But, one change that Google continues to refine is placing high importance on content that gets passed around, shared, forwarded, liked, retweeted, plus 1’d, linked, and the list goes on.

So how do you create content that gets shared?


We’re not talking viral video, 2 million views in the first month, sharing. Lets face it. Those odds are pretty slim. We’re talking about content that your intended audience, people that you actually want to build a relationship with, will share with other people that you want to reach.

What we’ve seen is that almost all content that gets shared has one or more of the following qualities.

Write as if you’re talking to someone. Because you are. You’re not writing a dissertation or thesis now. Most of us leave the academic world behind and look forward to reading something other than a textbook. We are not talking dumb it down, but if you wouldn’t use the word or phrase in a conversation, don’t use it in your writing either.

Be generous.  We live in the land of plenty so give something you have away. It is ok to share some of your secrets. Yes, some people are going to use them and never engage you because they never had any intention of paying for your services to begin with. There is still plenty.

It’s good to be successful.  Toot your own horn by telling a story. It’s a heck of a lot more fun to read a story, and it’s a cool way to write case studies. We’ve had great success with the story telling method. The reader can connect with a character, and it increases the likelyhood that they will remember what they read about.

Try for a personal touch. Meaning distribute the type of content that your audience is looking for where they are looking for it.

Quantity does matter.  Ever tried to keep a long distance relationship going when you only connect a couple of times a year? Not much of a relationship. Quality combined with consistency gives you better odds of being shared at some point.

We could go on with this list, but these tips should get you headed in the right direction with getting your content to move from its starting point. It’s possible to produce something that goes viral overnight, but instead of  just hoping for the long odds, you might want to give these ideas a chance.

If you want help with creating content that actually gets read and shared, give us a shout.






Google Penguin 2.0 and Content Marketing

Penguin 2.0 is about to be released, and content continues to grow in importance.

Google has even more things in mind that will impact how visible you are on the web. From Matt Cutts of Google, we find some interesting stuff (whether you agree or disagree).

Key elements in Penguin 2.0:

  1. It is a web spam released geared at killing the black hat (frowned upon SEO tactics) activities.
  2. This release is even bigger than Penguin 1.0.
  3. Advetorials are being scrutinized against Google’s “quality guidelines”. You better let folks know that it’s an ad.
  4. Defined queries will be cleaned for spam.
  5. Going upstream to deny value to link spammers.
  6. They are talking about a more sophisticated link system. This should make SEO’s a bit excited because a lot of your efforts may prove futile (if the past is any indicator).
  7. Hack sites detection and web master communications are under scrutiny. If you site has been hacked, Google wants to find you. And, they want to let your webmaster know.

For sites with “high-quality” content, none of this should be a big deal to you.

Other Penguin 2.0 elements:

  1. Google claims to be working on helping web masters.
  2. They are looking for AUTHORITY and giving it increased emphasis in their algorithms.
  3. It will be increasingly more difficult to get a cluster of links on any individual page.


Ultimately, if you are doing any link spam, beware!


The emphasis on great content and getting is shared continues to grow. This is a big deal. Make sure that you have a real content marketing strategy and ways to get your awesome information out and in front of folks who can carry that seed across the Net.

Here’s the video from Matt Cutts, if you want to see it all for yourself.




Brand Perception is Reality

Yahoo buys Tumblr for $1.1 billion. Nice for some. Verdict out for others.

And, today, CNN publishes an article on “Will Yahoo Make Tumblr Uncool?”

It’s very intriguing to read this headline. CNN releases an “opinion” story on the impact that Yahoo will have to the publishing platform. But, its true intent is to talk about the amount of money that some of these mammoth companies will spend to acquire the teenage demographic.

The real exercise here is to look at how some great writers use headlines to draw in more clicks. It’s pretty interesting.

The sad thing is that Yahoo has such a prominent reputation in a negative way that the CNN writer can uses such a headline to get more clicks.

Perhaps the take away is:

  1. Make sure that your brand is beyond reproach.
  2. Controversy still makes for great headlines.

We will let you judge the ethics here, but it is interesting to note the effectiveness.


Patience Through the Process

As a service provider, it often occurs that we can “see” the end before we begin. And, hopefully, we have learned a thing or two about our trade so that the output is excellent.

What happens when a client jumps in the production process with their “idea” on how things should go? What if their ideas will derail or even just delay the train?

What does one do?

What we are learning is that patience is the biggest asset you can have in times like these. It takes a skilled craftsman to navigate these waters.

Everyone wants a voice.

If your client wants a voice, give it to them. They are they client. Certainly, the output very well could suffer. But, if you are in this for the long haul, you help them along, and hold their hand. Give them small victories, and the battle will eventually be won. Hopefully, the war too.

What’s this have to do with content marketing?

Everything and nothing.

We honor our clients and want to serve them to our best – even if that means our best is left on the table for the time being.

Testimony: Mike Wittenstein


Laura re-strategized the content for a new site to be more appealing to event and meeting planners. Her care and concern of message, tone, search indexing and authenticity shine through in the writing.

She has the ability to synthesize lots of information quickly, bring structure to it, then add style (but not HER style, YOUR style). She’s a gifted writer and now a colleague I hope to work with many times in the future.

Two thumbs up!


Mike Wittenstein
Storyminers, Inc. & Mike Wittenstein, Inc.