The secrets to visibility are changing.
SEO is changing. Technical tricks simply are not going to cut it any longer. We have been singing this song for a while.
It’s why Content and Blog got started as a Content Marketing firm.
So, let’s talk action for a second. “Give me three things that I can do today to make sure that I get visible. What are they?”
We are so glad that you asked. Keeping it simple, here’s where you need to focus your time and energy (and money).
1) Developing rich, meaty, valuable desirable material. It seems simple enough, but we cannot tell you how hard it is to get ideas, thoughts, material, etc. from our own clients when doing the work (and we have a big whip!).
So, start now. Look back at why you started your business and the passion you have in solving problems for people. You have extensive knowledge and experience that goes into your products and services. Think about how you can bottle that up for sharing with the folks who have need. Do not worry about the channels that you will send that information through. Just sit down and jot out the 10 top things that you know something about and that people pay you for. If you can come up with 10 subjects, you will be a long way towards developing a successful content marketing plan. Those major points will guide you as you develop ongoing material for publishing. The more your solve problems and address what’s on the minds of your market, the more that they will want to see more and the greater the likelihood that it will get shared with others in your space.
2) Develop a real strategy for taking the material to the market. Now, this may require some professional help, but they key is to look at who you serve and where they predominantly live. If you are a consumer-facing organization that serves women, Pinterest could be a primary channel for you. And, Pinterest is very visual so you need images and video.
Your audience determines the “how” you bottle up the cool stuff you identified in item #1.
Your strategy should consider the primary channels that meet the bulk of your market. It takes too much time to try to hit your entire market. We are assuming that our reader is not part of Fortune America (that’s not our market) and doesn’t have that type of budget or team to go to market.
3) Be consistent, especially if you are doing it yourself. This probably means to not fight the battle on too many fronts.
If you are B2B, it is best to blog once every single week. Hit Facebook daily with some conversations. And, engage in conversations on Linkedin as relevant topics present themselves rather than trying to maintain every possible social channel, launch PR campaigns, produce email newsletters and publish articles that have mass appeal. You will end up being ineffective in all areas.
Your main goal is to publish information that is massively relevant, of great interest and most likely to be shared.
Go back to square one again. What is it that you do better than anyone? Where is your passion? What do you know that your market is starving for?
Solve their problems by meeting them where they hang out, and ask them to share it with others who also have need.
Yes, ask. Sometimes, people need to be reminded.
And, if this just seems too overwhelming, give us a call.
We can help you get on top of this mountain and the mountain of visibility – even as it moves all over the place because the secret sauce just doesn’t cut it any longer.