We know that Facebook is a great place to publish all that great content being created. Much to our chagrin, we have to keep up with the abundant and ever changing platform. So, the question is, how well have you done?
Trying To Keep Tabs On All The Facebook Changes
Around and around and around we go. Just when we think that we have got the whole Facebook thing sorted out, whack, they change the game. All the continuing tweaking and updating can make you crazy. So, we thought that we would highlight some of the changes Facebook made in 2012, in case you missed something.
- If you have been living in a cave, you may not know that the timeline format has a cover photo and a smaller profile picture. The profile picture is perfect for your logo.
- Tabs now appear directly underneath the cover photo, and you now have the option of moving those tabs around, deleting tabs, adding tabs, etc. You get it.
- You can pin your favorite posts up high on the list for seven days. Something that you want to keep front and center can remain there even while new posts are being added. You can also “star” a post making it larger and thereby more prominent.
- Number of ‘likes’ and friend activity is also featured in a larger way. This reminds me of Junior High School and showing how many friends you have. More friends makes you way more cool. It did then, and it does now. Cool means greater reach on Facebook, and just like Junior High School, the more cool you are the more people are repeating what you say.
- If someone ‘likes’ a business page, they can now send a personal message to the administrator. Great for businesses using Facebook for customer service, but you better have someone on top of this 24/7 lest it backfires in a big way.
- Drum roll please….the biggy here is ‘offers‘. It appears that this little device is turning out to be quite the hit on Facebook. Offers on Facebook work like word of mouth marketing. Friends love to share a deal and sharing is exactly what we hope people will do with our content. New statistics from Facebook say that from the 100 most popular offers, 3/4 of the claims came not from the initial target, but from someone that the offer was shared with. This makes a big argument for the virality of offers ad campaigns.
- The latest change focuses on receiving notifications. Fans will now be able to control whether or not they want to receive updates and if they want to see them in their news feed. The interesting thing is that fans that are already seeing your content in their new feeds will get the post detailing how to add you. It doesn’t really do anything for the people that were not seeing your content.
Any other big changes in 2012 that I left out? Let me know!