It is interesting to see how much chatter there is on how sales and marketing are coming together.
Well, for marketers, it is interesting.
We find that companies are still generally holding onto the “old-school” system with a heavy bent towards outbound efforts. The rolodex remains the grail.
So, just to digress a bit…
Here are some cool stats on sales and marketing playing together.
We found it at Type A Communications from last year. And, the saga continues.