Starting May 19, Google and Twitter have a deal that allows Tweets to be seen on Google. Just open the Google App on your Droid or iOS device, and search out your favorite hashtag. Google will give you the results.
Real-time tracking of content. If you hold events, this is a no-brainer to get some visibility. Google really is focusing on the mobile gadget. Pay attention, content marketers!
We wonder what the 2016 Presidential candidates who are tech-savvy might come up with here. Keep an eye out. And, for the ones who are not, #getagripalready.
You can see their example using @NASA as their guinea pig.